24 – Plymouth Gin Giving Up Brand Protection

Reading: WSJ business online – Interesting – Plymouth Gin Sails Away From Its Geographic Protection – Makers of Plymouth Gin, Pernod Ricard, decide not to renew EU license which restricts production only at a protected site; risks imitation. Other brand examples with geographic protection include Champagne, Parmesan Cheese, Scotch Whisky and Melton Mowbray Pork Pies. How …

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19 – Lockheed Martin Diversifying From Defense

Reading: WSJ business online – Lockheed Tests The Water In Energy – As defense spending falls, Lockheed explores alternative markets. Pros = leveraging engineering expertise, working with partners select markets. Cons = ambitious and wide diversification; historically, diversification by defense cos. leads to poor returns. Nestlé Explores Sales of Frozen Food Unit Davigel - Food giant continues …

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17 – Mobile Games Sales Magic

Reading: WSJ business online How Mobile Games Makers Account For Magic-Wand Sales – Revenue recognition estimates from virtual games companies under scrutiny from SEC. Affects popular names including “Farmville” maker ZNGA and “Candy Crush” maker KING. Makes it difficult for investors and analysts to assess and compare. Energizer Revenue Grows 7.1% – Undergoing restructuring ahead …

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16 – Proven Versus Promising Sales Growth

Reading: WSJ business online – Dendreon To Pursue Sale Or Reorganization In Bankruptcy – Dendreon – stock market darling in 2010, with a promising new treatment for prostate cancer and peak valuation of $7.5 billion. However, high treatment costs in face of only 4 months additional survival meant captured under 5% market share and under-performed expectations. …

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